The only people for us are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones that never yawn or say a commonplace thing. - Jack Kerouac
The Del Mar film features Dave Allee of Almond Surfboards and Designs. Building a pitch-perfect blend of modern California surfing style and historic American craft, the film follows Dave through the rigorous process of handshaping and finishing one of Almonds signature longboards. Almond emphasis on handshaping rather than mass production parallels LASCO's commitment to the power of small but mighty American manufacturers.
Music: The American Dollar
Song: Anything You Synthesize
The Peoples Movement from The People's Movement on Vimeo.
"It's not just where you are going, but how you get there that counts. Believe in what you wear and make sure it stands for something. We stand for ideas that lead to positive change and partner with grass root groups struggling to get these messages out. We stand for using organic, recycled and re-purposed materials in our products where ever possible and are constantly searching for the better option. We stand for “look good, do good, feel good.” Join the cause and start a MOVMT."
What started out as a bunch of befriended Nixon team riders sharing some waves together, developed into an annual and much anticipated event. Other than traditional high-stress competitions, the Nixon Surf Challenge is all about having fun, a relaxed atmosphere and an emphasis on free-surfing and style. A group of hand-picked surfers gets the change to participate in this invite-only event, drawing talents from all around the world. In the end the team decides together who the winner is following a non-traditional scoring system. This is what makes the Nixon Surf Challenge so unique and the ideal environment to showcase some skills and creativity in surfing.